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Finanční gramotnost studentů ekonomických a neekonomických studijních programů vysokých škol
Gracová, Eva
The bachelor thesis focuses on the assessment of the level of financial literacy of students studying economic and non-economic programmes at universities. Using a questionnaire survey, the thesis investigated the differences in the level of financial literacy among students. The thesis identifies the key factors influencing financial literacy and uses the concepts of behavioral economics to understand the reasons behind financial decisions. The thesis also examines whether students are considering saving for retirement. The results of the investigation reveal different levels of knowledge between the two groups of students. The paper concludes by suggesting recommendations for the management of banking institutions with regard to increasing the financial literacy of young people.
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Chování spotřebitele na trhu s doplňky stravy
Parfusová, Zuzana
Parfusová, Z. Consumer behaviour in the dietary supplement market. Diploma thesis. Brno: Mendel University, 2023. The diploma thesis explores consumer behaviour in the dietary supplements market with the aim of identifying factors influencing consumer behaviour in this market. A sub-objective is to investigate whether a framing effect influences consumers' decisions and purchases of dietary supplements. The theoretical part delves into fundamental concepts related to the researched topic, while the analytical part includes the analysis of both secondary and primary data. Based on the results obtained from these analyses, recommendations are proposed for business entities operating in the dietary supplement market.
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Reklama na důchodové spoření v kontextu behaviorální ekonomie
Dlouhý, Ondřej
Dlouhý, O. Retirement savings advertising in the context of behavioural economics. Bachelor thesis. Brno: Mendel University, 2023. The main goal of this thesis is to determine the effect of advertising on individual's attitudes and intentions towards retirement savings. Key insights will focus on communication strategies such as humour and nostalgia. The literature review describes the psychology of advertisements, communication strategies of advertisements and important phenomena in behavioural economics, including narrow and broad framing, slow and fast thinking, and loss or risk aversion. To meet the objectives, advertisements for retirement savings on the Czech market are examined and then analysed in the context of aspects of behavioural economics. At the end of the thesis, recommendations are made for the effective development of communication strategies for retirement savings advertisements.
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Prospect Theory in the Cryptocurrency Market
Coufalová, Kristýna ; Kukačka, Jiří (advisor) ; Kučera, Tomáš (referee)
This thesis investigates the potential of cumulative prospect theory to ex- plain future cryptocurrencies' returns. Moreover, the study aims to determine whether the predictive power of cumulative prospect theory value persists when cumulative prospect theory value is computed by plugging the percentage form of return (for instance, 5%) instead of the decimal form (for instance, 0.05). Using a rolling sample of 200 cryptocurrencies with the highest market capitali- sation for each month from March 2017 to March 2023, we found that regardless of using returns in percentage or decimal form, the cumulative prospect theory value function produces comparative abnormal portfolio returns and confirms the hypothesis that cryptocurrencies with high (low) cumulative prospect the- ory value earn low (high) subsequent returns. JEL Classification G11, G12, G41 Keywords Prospect theory, Cumulative Prospect Theory, Cryptocurrency, Behavioural Economics Title Prospect Theory in the Cryptocurrency Market Author's e-mail 31078966@fsv.cuni.cz Supervisor's e-mail jiri.kukacka@fsv.cuni.cz
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Behavioural economics: How much do the social norms cost?
FERENTS, Pavlo
The thesis deals with social norms and relationships at workplace in concept of behavioural economics. The theoretical part defines the bases of behavioural economics in comparison with classical and neoclassical economics and explains existing conflict between those economics schools. The bases are subsequently followed up by an overview of current studies on selected problems. The aim of the practical part is to determine the cost of the social norms at workplace through analysing social relationships in organizations. The research is based on surveying employees across different organizations within the Czech Republic and focuses on tertiary sector. The data of the survey are analysed by means of One Sample T-test and Two Sample T-test. Furthermore, the One-way ANOVA is implemented to analyse the dependence between the cost of the social norms and the specific factors. In conclusion, the results of the survey are interpreted with respect to managerial approach.
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Irrationality in the perception of money
Juhásová, Zuzana ; Chytilová, Julie (advisor) ; Želinský, Tomáš (referee)
Irrationality is a phenomenon that can be seen in every aspect of human life. In many cases people do not behave rationally in terms of economic theory and they often do not even realise it. This thesis aims at problem of irrationality in the perception of money and describes anomalies in rational decision-making. First, it introduces the topics that behavioural economics is concerned with and its place among other sciences. It brings the overview of history of behavioural economics and the most influential people that are responsible for its evolution. Next, it briefly summarizes the most common research methods used. After that, the concept of rationality is described, both from classical economics and behavioural points of view. The core of the thesis is the experiment that is an example of irrationality in the perception of money. Studies that examined this problem are presented. Finally, a conducted survey is presented, which detects the presence of irrational behaviour.
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What behavioural economics can teach us about prevention: another way of fighting Covid-19
Bauer, Michal ; Chytilová, Julie
Every one of us can help limit the spread of the Covid-19 virus today, through our everyday behaviour. Research from behavioural science to date has shown how individuals, private organizations and state institutions can all contribute to changes in behaviour that are effective in prevention. Thanks to the studies that have been carried out so far, we know quite a lot about how the virus spreads most frequently and what kinds of behaviour are most effective in preventing that spread. Washing our hands with soap, avoiding touching our faces and stifling any coughs or sneezes into the air are all very effective. However, research has shown that simply being informed about all this is not sufficient for people to change their behaviour. People have a tendency to forget, which is enhanced by tiredness and inattention, many people also tend to procrastinate and not to do things even though they are aware of wanting to do them. Furthermore, it is difficult to change our long-established habits. Most existing research into behavioural prevention is, quite naturally, from developing countries, where the spread of infectious diseases has been a more topical problem than in the economically developed countries. These studies have shown that frequent, simple reminders can be very beneficial. Making hand-washing facilities available to the public does not mean that people will use them. Their placement within the public space and their visibility play a key role. We must think carefully about how to create an environment in which the target\nbehaviour is easily carried out, people are constantly reminded of it, and it gradually becomes automatic. Our habits, which are very hard for us to shake off, often act as a barrier to regular, proper hand-washing at home. People tend to wash their hands too quickly and not thoroughly enough. Even when we know how to wash our hands properly, doing so systematically, several times a day for twenty seconds at a time is no easy task.
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The Ethics of Nudging
Král, Jan ; Báča, Ladislav (advisor) ; Vranka, Marek (referee)
The bachelor thesis "Nudging and its Ethical Dimension" describes the topic of applied economic, psychological and communication knowledge and principles of human behaviour, decision making and persuasion through nudging theory. This theory puts into contrast with philosophical and ethical principles that are relevant to the topic, so that ethicality and unethicality can be pointed out. It does so in two parts. The first part covers the definition, history, development and application of nudging theory as a practical intervention based on the knowledge of behavioural economics. The second part covers general philosophical-ethical level, through identification of historical philosophical and ethical principles in nudging. Afterwards, it focuses on specific critical points that are relevant to the theme in order to come up with the general principles of ethics.
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Application of behavioural economics on pricing page.
Oravec, Jakub ; Stříteský, Václav (advisor) ; Lorenc, Václav (referee)
This paper discuses design and optimization of the price lists on the web-sites, using the knowledge acquired from the field of behavioural economics. To support the main goal of this paper, the quantitative experiment was conducted. This experiment was conducted through the web-site, where two different types of prices, set by application of a knowledge from behavioural economics and architecture of a choice were tested. To evaluate the data obtained, the descriptive statistics, hypothesis testing and revenue impact analysis have been used. Applying the data obtained as a result of the experiment, it has been found that different factors can influence the decision-making process and preferences of an individual deciding between different types of services. This testing proved the relation between the price list displayed and the choice of a subject of this experiment. At the same time, it was found that by using the best suitable design architecture of the online price list and by applying knowledge from the behavioural sciences, it is possible to positively influence the sale revenue and conversion of the chosen variant, with relatively low implementation costs, as it is demonstrated on the example of Czech market.
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Zmírňování kognitivních zkreslení: Jak udělat rozhodování v byznyse racionálnější?
Kučera, Tomáš ; Cingl, Lubomír (advisor) ; Potužák, Pavel (referee)
The thesis is concerned with cognitive biases, especially with confirmation bias, and with various approaches to their mitigation. It elaborates on three main categories of debiasing strategies, namely increasing incentives, adjusting the environment in order to avoid or offset the bias, and training people in recognizing the situations in which a bias occurs and in mitigating the effects of the bias. An experiment in which the patterns of information selection and the effects of a debiasing training were investigated is reported. The results show that participants exhibited confirmation bias both in the selection of information and in the information processing, and that debiasing training effectively decreased the level of confirmation bias by 33 % at the 5% significance level. The debiasing training took the form of a short video which included information about confirmation bias and its impact on judgement, and mitigation strategies.
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